Digital marketing is a form of marketing by which your brand / product will be promoted, advertised and marketed through a range of digital platforms.
Search engines - Google, Yahoo, Bing…
Social media channels - Facebook, Instagram, Twitter, LinkedIn…
Video platforms – YouTube.
Based on your brand / category / product, right platform will be chosen for digital marketing for lead generation, conversion and brand building.
PPC (pay per click) or Google AdWords is a form of advertising by which your ad campaign with call for action will be placed on the very top of the Google to generate leads, drive traffic to websites and convert the leads. You pay only when a customer clicks on your ad. Since your ad campaign will be placed on the very top of the search engines, you won’t miss even a single customer who is interested in your product and thus PPC guarantees good number of leads and conversions. Now a days, every brand from every category makes use of PPC and reaps the benefits.
Social media marketing is a way of promoting and advertising your brand / product through social media channels. Social media channels are the right place to engage in conversation with users and build your brand image. Social media channels empower your brand / product to reach millions of users and with entertaining and engaging stories go viral in social media channels, it is the right place for brand building exercises.
Search engine optimization is a process by which your brand / product will be organically positioned on the top of Google so that if and when customers search for it, it will appear on the top of the search results and thus drive traffic to your website. For example, imagine you own a real estate company. With strategically planned SEO with right keywords, your website will appear on the top of the search results when a customer search for a reliable real estate company / home in Google. Hence, you can grab the attention of customers who search for homes in Google, bring them to your website and convert.
Content marketing is an all-inclusive strategy by which good engaging content will be deployed across digital platforms to ensure strong presence of your brand / product, increase visibility/brand awareness and promote your brand / product. There are various kinds of content marketing including but not limited to blogs, creatives on social media, videos (how to videos, demo videos and so on…), infographics, podcasts, webinars and emails.