SEARCH ENGINE OPTIMIZATION (SEO)
SEO stands for Search Engine Optimization. Search Engine Optimization (SEO) is the activity of optimizing web pages or whole sites in order to make them search engine friendly, thus getting higher positions in search results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.
The majority of web traffic is driven by the major commercial search engines, Google, Bing, and Yahoo!. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users.
For SEO to perform better there are various resources which make a website optimized for search engines, we have 2 types of methods in SEO
- On-page Optimization
- Off-page Optimization
On-page optimization refers to all measures that can be taken directly to the website in order to improve its position in the search rankings. Examples of this include measures to optimize the content or improve the meta tags.
Off-page optimization refers to all the measures that can be taken outside of the actual website in order to improve its position in search rankings. These are measures that help create as many high-quality backlinks as possible.
Local SEO is a highly effective form of local online marketing. It allows local businesses to promote their services to local customers at exactly the time they’re looking for your type of business. Local SEO is focused on providing results that are relevant to a searcher based on their current location.
Benefits of SEO:
- The Results are Low Cost (In Comparison to Adwords and PPC)
- Definite Increase in Traffic
- Higher Brand Credibility, People Trust Google
- Better ROI (Return on Investment) Than Normal Ads
- Take Your Business to the Next Level
- 60% Of Clicks Go to the First Result
- Better Rankings In The Longer Term
- Higher Search Engine Ranking Positions (SERPs) = More Leads = More Sales