It’s high time the phrase lost the prefix “Digital”.
Let’s call it marketing. Since the Lion share of potential customers spends a great deal of time online, marketers try to communicate and converse with them on digital platforms. Wherever the audience goes, the brands follow the suite. They should. Or else, they will lose the race of grabbing their attention and convert. Marketing is always marketing and now just the platforms are digital. Now, you may ask, is there anything unique or special about digital marketing when compared to traditional channels. Yes. A lot.
For example, if and when you launch a campaign on digital platforms, you can track the performance by monitoring users interaction, their behaviour and fine-tune the campaign for better performance if needed. Digital marketing empowers marketers to source data, profile the users and target only the ideal target audience. So that advertisers do not have to fly blindly.
Digital marketing and the technology enable the brands and products to position their names on the top in the search engine listings. You know, nowadays, everyone, whatever they need, they search in Google.
Furthermore, social media platforms are the perfect place to interact and engage with the audience and build the brand image.
So, yes, (digital) marketing is important for all kinds of businesses!
To list some of the advantages of (digital) marketing…
Ability to track the audience and campaigns
With better clarity, brands can make well-informed decisions on how much they should spend, where and when!
The valuable insights enable brands to conceptualize marketing strategies with greater accuracy.
The efficient mechanism for brand building.
Digital marketing has a range of arsenals to reach out to the people, drive the traffic to the website and convert.
1. SEO (Search Engine Optimization)
2. SMM (Social Media Marketing)
3. PPC (Pay per click) or Google Adwords
4. YouTube Advertising
5. Content marketing
To conclude, the entire digital marketing revolves around the website. The purpose of every weapon deployed in online space is to bring traffic to the website and convert!
So, in the first place, you need a proper engaging website.
Speaking philosophically, everything starts and ends with the website!