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Marketing for Real Estate Companies: Time to shift from Traditional to Digital Marketing

Real estate market is growing day by day almost all countries.In the past few years, demand for private capital for real estate investment and supporting infrastructure has increased enormously. In the emerging economies, the great migration to the cities, growing population, and swelling middle class are creating a desperate need for the urbaner real estate. In the advanced economies, the cities are also growing, although not so rapidly, while technology, demographics and environmental issues are becoming new value drivers. Mumbai is the best city in India for commercial real estate investment, with returns of 12-19 percent likely in the next five years, followed by Bengaluru, Delhi, Hyderabad, and Chennai.

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Looking forward to 2020 and beyond, the real estate investment industry will find itself at the centre of rapid economic and social change, which is transforming the built environment. The buyers in the market are searching for the brokers, dealers, projects, and sellers online, which make the digital marketing even more lucrative for real estate industry.

The latest trends have shown that it is mandatory for every real estate organisation to have an online presence which must be optimized via digital marketing services.

In real estate industry, internet real estate is the concept of publishing housing estates for sale or rent, and for consumers seeking to buy or rent a property.
The differences between the traditional real estate and internet real estate are the absence of the more mediate, known as a real estate agent. At times, real estate agents may be present, still dealing with customers directly from the web.

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Marketing for Real Estate Companies: Time to shift from Traditional to Digital Marketing!
We have compiled some of the best ideas for you to use in the coming year. Marketing real estate in Online will increase your ROI. Digital Marketing services like Search Engine Optimization (SEO), Search Engine Marketing (PPC), Social media marketing, will help to increase the ROI in Real Estate Industry.

How digital marketing strategy helps for real estate?

Search Engine Optimization (SEO) for real estate:

When house hunting, 90% of buyers use the Internet. In fact, 53% of buyers start their search online. More than ever, people head online when it comes to looking for homes and finding Realtors. With so much opportunity online, realtors can’t afford to miss out on this valuable traffic for professionals in real estate, SEO is more important than ever.

When it comes to capturing traffic for terms related to real estate, SEO efforts begin with local keyword targets on a personal website. Target Local Keyword Phrases – 69% of home shoppers begin their research with a local keyword phrase.
Focus on capturing local traffic, You have a much better chance to rank as you build your site and traffic, you can eventually target more competitive terms
follow all SEO best practices such as using the keyword in Meta Description, Title tag, ALT tag on photos, File name on photos and The content.


Pay Per Click (PPC) for real estate:

PPC management program is proven to be effective at generating the leads you want and within your budget. The improved ability to track the performance of online advertising resulted in new pricing models. The most popular of these is “pay-per-click” (PPC) advertising.
The basic concept of PPC advertising is: The advertiser pays a certain amount every time their ad is clicked by a viewer. Typically, clicking on the ad takes the viewer to the advertiser’s website, often to a specific page tailored to what was offered in the ads (landing page).
Understanding PPC advertising requires a brief look at the relationship between real estate advertising sellers and buyers. Making some good choices about what happens before and after viewers click on your ads improves your chances of success.

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Social media for real estate:

Social media provides a way to further connect with your local clients and groups and boost your real estate marketing efforts. Social can build trust and spread your marketing through friends of friends.

Facebook is where people go to connect with friends and family online. Most realtors want to connect with friends and family of clients. It provides trust and word of mouth marketing.

Once you have a Page, use it to engage your clients:

1. Post about Your Neighbourhood.
2. Use Images when you Update.
3. Post about Events in Your Neighbourhood.
4. Show you Care About Your Clients.
5. Engage with Contests.
7. Use Geo-targeted ads.

Twitter is another amazing way to keep connected to your clients. Twitter gives you 140 characters (or less), to give updates to your Followers. Use it to engage, and keep strengthening your relationships.

1. Tweet Tips about Staging and Moving.
2. Tweet Local News.
3. Tweet Questions.
4. Use Hashtags.
5. Tweet about Charity Events.
6. Use @mentions to Keep in Touch with Clients.
7. Use Contests, Sweepstakes and Group Offers.

Pinterest provides an amazing opportunity to show off the visuals of your listings. This fourth largest social site is all about connecting through images. As a realtor, this sounds like a great match. Your listings get sold by appealing to visual emotions, right? Apply this to Pinterest.

1. Set Up a Board about Your Neighbourhood.
2. Set Up Boards about Your Lifestyles.
3. Set Up Boards about Home Decor.
4. Set Up a Board for your Listings.
5. Use Hashtags.

There are many other social sites real estate agents can use very effectively, for example, Linkedin, YouTube, Blog, etc.


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